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DHI Company Branding

DHI Company Branding

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01. Description

DHI is a construction and architecture company dedicated to transforming architectural visions into real-world projects with outstanding designs and solid structures. This project focused on building a complete visual identity that reflects the company’s expertise in delivering modern architectural solutions tailored to market demands while emphasizing its core values: precision, innovation, and quality.

The brand identity was designed to establish a sense of trust and credibility. A logo was developed to represent the balance between strength and creativity, complemented by a carefully chosen color palette that conveys elegance and power. Additionally, a full set of marketing materials was designed to enhance the company’s presence in the industry and increase brand awareness.

02. Approach

The approach to DHI’s brand identity aimed to merge contemporary aesthetics with classic architectural elements, ensuring a visual identity that embodies both the company’s strength and expertise. The process began with in-depth research and analysis to understand market trends and competitors, ensuring a distinctive and compelling brand presence.

Architecture is the learned game, correct and magnificent, of forms assembled in light.

Le Corbusier

The logo was developed based on architectural principles, utilizing clean geometric lines that reflect precision and professionalism. A color scheme was selected to enhance the brand’s sense of reliability and stability. Additionally, comprehensive marketing materials were created, including business cards, official documents, and promotional assets, ensuring consistency across all brand touchpoints.

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